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Ask anyone you meet, what they know about Lebanon and you will invariably receive one or both of the following replies: “Oh, yeah, Beirut! It was once the Riviera of the Middle East. Great place to party!” Or “A damn shame what war has done to that country, poor people.”

My name is Mark Abouzeid and I am the Director of Growing Cedars in Air. I am Lebanese; I wasn’t brought up Lebanese, but I am beginning to understand just how Lebanese I am.